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Ami by Philips

This was a concept project with Philips, on hearing aids. With advanced audio technology these days, this is a huge opportunity awaiting to be revisit. People are more likely to embrace this, if design takes the right approach. In this exploration, the design goal was to solve issues that were not met with existing hearing aids and finally, to make it wearable and give it a “cool” factor versus medical and serious.

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